General Information

Since 2001, AFAS Live (formerly known as Heineken Music Hall) has made its motto "Live will never be the same!" a reality. The venue offers over 700,000 visitors a complete and unforgettable night out each year. It is a location in the Netherlands specifically designed for amplified (pop) music. According to experts, sound quality is unparalleled in the Black Box (main hall) of AFAS Live. It is the only venue in the Netherlands that has been nominated multiple times for the prestigious Pollstar Award for Best International Concert Venue. AFAS Live is much more than just four walls and a roof; it provides a total experience for live music enthusiasts!

Vision

AFAS Live is the venue that offers a complete experience for fans of live music and entertainment.

Mission

AFAS Live is the place where music lovers experience a complete journey of live music and entertainment while also providing a platform for event organizers with B2B or B2C characteristics.

Live Nation

AFAS Live is part of Live Nation, an American company focused on live entertainment. Live Nation organizes 33,000 events annually and produces various tours for global stars like Madonna, The Rolling Stones, and Coldplay.