News overview News

Huizen, October 28, 2024 – Two Amsterdam icons join forces: Old Amsterdam, known for its distinctive flavor, and AFAS Live, the premier venue in Amsterdam for concerts and events, announce a tasty collaboration. Starting in October 2024, Old Amsterdam will be the exclusive provider of various cheese snacks at AFAS Live! This means visitors can enjoy an even more complete experience during events.

AFAS Live welcomes hundreds of thousands of visitors each year for a diverse range of events, from popular concerts to impressive shows. By adding Old Amsterdam's high-quality cheese products to its offerings, AFAS Live enhances the overall experience for its guests. "We are thrilled to welcome Old Amsterdam to AFAS Live. This partnership allows us to not only provide our visitors with an incredible musical experience but also to let them enjoy the authentic quality of Old Amsterdam,” says Birgitte de Winter, director of AFAS Live.

Marit van Houte, Brand Lead of Old Amsterdam, explains: "We look forward to working with AFAS Live. This collaboration fits our strategy to make Old Amsterdam present at more special moments and to offer our premium cheese snacks." Old Amsterdam products will be available in the bars, kiosk, VIP lounges, and even as guests exit at the end of a show. Come and experience the unique flavors of Old Amsterdam!

About Old Amsterdam The unique taste of Old Amsterdam has been discovered by pushing the boundaries of what is possible in cheese. It’s an inventive, bold, and liberal quest to uncover unlimited flavor possibilities, combining knowledge across borders with Dutch straightforwardness. Old Amsterdam, part of Westland Kaas, is characterized by passionate cheesemakers who proudly and diligently make a difference. Our cheese is aged in flavor yet young at heart. For over 35 years, the authentic taste has been awarded internationally. For more information, visit: Old Amsterdam Netherlands - Old Amsterdam.

About AFAS Live Since 2001, AFAS Live (formerly Heineken Music Hall) has made its motto "Live will never be the same!" a reality. The venue offers a complete and unforgettable night out to over 700,000 visitors annually. It is a venue in the Netherlands specifically designed for amplified (pop) music. According to experts, the sound in the Black Box (main hall) of AFAS Live is unparalleled. It is the only location in the Netherlands that has been nominated multiple times for the prestigious Pollstar Award as the best international concert venue. AFAS Live is much more than just four walls and a roof; it is a total experience for live music lovers!