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AFAS Live, one of the largest venues in the Dutch music industry, has taken a giant leap towards sustainability by fully transitioning to bamboo toilet paper from The Good Roll! This decision marks a progressive shift in the event industry, positioning AFAS Live as a pioneer and a role model for sustainable business practices.

AFAS Live aims to be climate-neutral and circular by 2030. With over 700,000 visitors annually, they hold a leading role in making an impact. Since 2012, AFAS Live has proudly been certified with the prestigious Gold-level Green Key, a testament to their commitment to environmental responsibility.

As a venue that offers a total experience for music lovers of live events and entertainment, while also providing a platform for organizers of B-to-B and B-to-C events, sustainability is a key focus within the organization. Along with their facility partner 'Effektief', AFAS Live is constantly seeking ways to reduce its ecological footprint. The switch to bamboo toilet paper is a natural progression in this goal.

"We are excited about our collaboration with The Good Roll, which helps us further realize our sustainability goals. The switch to sustainable bamboo toilet paper, both in public and backstage areas, emphasizes our contribution to reducing our ecological footprint and embracing a circular business model. The mission and operations of The Good Roll resonate with us, and we look forward to a strong and lasting partnership!” – Birgitte de Winter, Director of AFAS Live.

Clean and Safe Toilets for All
Worldwide, 2.3 billion people lack access to safe and clean toilets—one-third (!) of the global population. Additionally, 27,000 trees are cut down every day to produce toilet paper. The Good Roll offers a solution with a unique Dutch concept: 100% tree-friendly toilet rolls made from recycled paper or bamboo, bearing the EU Ecolabel and free from chlorine, dyes, and fragrances. Moreover, The Good Roll is a brand with a mission—50% of its net profit goes towards building toilets in Africa.

The Good Roll makes it easy for businesses to create impact. As a result, the company is growing rapidly in the corporate market, with partners such as Stayokay and Huis ter Duin joining their sustainability efforts. The Good Roll supports businesses by providing tailored marketing materials, including personalized wrappers, toilet stickers, and an impact meter. This allows companies to see how many trees have been saved, how many toilets have been built, and how lives have been improved.

Advantages of Bamboo
Bamboo toilet paper is not only soft and strong but also offers significant environmental benefits. Bamboo grows 30 times faster, absorbs 35% more CO2, and releases 35% more oxygen than trees. Additionally, bamboo farming requires no pesticides or fertilizers and uses less water, resulting in a lower ecological footprint. With its ethical and sustainable production processes, The Good Roll has earned the confidence of AFAS Live in making this transition.

By taking this step, AFAS Live is leading the charge in reducing the environmental impact of the event and hospitality industries, hoping to inspire others in the sector to make similar choices. The switch to bamboo toilet paper shows that it's possible to make eco-friendly choices without sacrificing comfort!