Hunkemöller

Hunkemöller Brand Event
In 2018, AFAS Live welcomed 1,100 guests for the first Hunkemöller Brand Event, primarily consisting of store managers from across Europe and sales teams from various headquarters. On March 12 and 13, 2019, Hunkemöller returned to AFAS Live. In the Black Box, company executives presented the strategy and plans for the upcoming year. The two-day event in 2018 concluded with spectacular fashion shows. Doutzen Kroes hosted the show on the first day, which was also livestreamed for public viewing. Additionally, a large part of the collection was available for direct purchase through the Hunkemöller website.

Xandrina de Kruijff on collaborating with AFAS Live:
"The event was a great success, and we enjoyed working with AFAS Live. The Black Box is a perfect venue for showcasing collections on the catwalk."

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