90 Years DE SPAR

On Saturday, January 21, SPAR celebrated its 90th anniversary in grand style at AFAS Live. Employees from headquarters and the distribution center, along with store owners and their staff, were transported by buses from all over the country to Amsterdam for an unforgettable company party.

After choosing AFAS Live as the venue, a SPAR project team collaborated with AFAS Live to organize the event. This partnership was highly successful: “This venue is, of course, famous for large concerts, but what’s less known is how well-suited it is for a variety of corporate events. Given their experience with big productions, they handle additional requests seamlessly. Moreover, the entire team, including the management of AFAS Live, showed tremendous commitment throughout the planning process. We were completely taken care of every step of the way,” said Ben van Wieringen, Events Manager at SPAR.

Throughout the evening, guests enjoyed performances by Gerard Joling and Kris Kross Amsterdam, while sampling delicious meals from food trucks catered by Vineyard Catering. The space usually occupied by Restaurant First was transformed into the SPAR Bar, where colleagues could catch up over a SPAR craft beer and snacks. For those lucky enough to find a fake mustache, there was an additional ‘secret’ party to attend at De Snor, the cozy pub on the first floor.

The event was a resounding success, with attendees giving it an average rating of 9.3 in a post-event survey. The venue itself received an impressive 9!

Photos by Ferdy Damman.