The AFAS Live team will be happy to help you decide what type of partnership would be most effective for your organisation. We believe in long-term collaborative relationships in which we combine our in-depth knowledge about our visitors with your market objectives in order to create a successful partnership.
As a Friend of AFAS Live, you’ll enjoy a VIP experience during events and be invited to two Business Club meetings per year. You’ll have your own seats in one of the VIP lodges during almost every public event at AFAS Live, and you and your guests can take advantage of all the VIP hospitality. Needless to say, this is also the ideal incentive and a perfect relationship marketing opportunity. Given the wide range of concerts and artists at AFAS Live, there will always be concerts every year that match your clients’ musical preferences. You can surprise them with the perfect night out!
As a Friend of AFAS Live you'll enjoy the following benefits:
AFAS Live offers numerous opportunities to create visibility for your organisation online and on location. Every year there are more than 700,000 visitors at AFAS Live and millions of passers-by on the Johan Cruijff Boulevard. We also reach a massive audience through both the website and our social media channels (Instagram, Facebook and Twitter). From promotion on the façade to stickers on lockers, and from Instagram posts to online editorial content: our team will work with you to find the best strategies for optimal visibility.
Dutch fans are motivated to attend live music events for a good time, relaxation and lifelong memories.
The main emotional drivers for attending live music:
More than half of Dutch fans – and even more among Gen Z – are interested in live music sponsorship and are open to brands after the event.
% live music visitors in the Netherlands:
A brand activation in the foyer allows you to connect with your target audience in a fun and informative way. The doors are typically opened around two hours before the public events begin. The mood and atmosphere prior to an event are the perfect setting to approach your target audience personally. To discuss the possibilities, contact the Partnerships team on 020-4097979 or by email.
