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Amsterdam, October 17, 2024 – The first weeks of the collaboration between STËLZ and AFAS Live have successfully kicked off. Visitors to this iconic event venue in Amsterdam can now enjoy the popular STËLZ flavors Raspberry and Iced Tea Lemon at all events.

Piet Hein, Sales Director of STËLZ, states: “This partnership with AFAS Live is a significant milestone for us. We want to give everyone the chance to enjoy a delicious drink that stands for quality and refreshment. AFAS Live is the place where entertainment and experience come together, and we are proud that STËLZ is now a permanent part of that experience.”

STËLZ offers a fresh and flavorful alternative for those looking for a delicious beverage. With the refreshing Raspberry and Iced Tea Lemon flavors, STËLZ perfectly meets AFAS Live's need to surprise visitors with innovative Hard Seltzers during concerts and events.

“At AFAS Live, everything revolves around creating an optimal experience for our guests, which includes a diverse and high-quality drink selection. The addition of STËLZ to our offerings allows our visitors to fully enjoy a modern and popular drink,” says René Borsboom, Manager Operations & Hospitality at AFAS Live.

While the collaboration has already begun, it will particularly take off during ADE, marking the true start of this partnership. This collaboration signifies the beginning of a long-term alliance in which both brands focus on providing unique experiences at AFAS Live.